What looks like an ordinary toy to us is so much bigger. Only we don’t always see it. We can’t always see the wonder it can bring to a child. The magical things that they can imagine and do. And the only ones who can see how big a gift truly is are the kids.

So, let’s come together and give kids in need something big this Christmas. Bigger than any of us could ever imagine.

Every child should
feel the joy of
receiving a gift on Christmas morning.

This is the goal that Red Express was founded on 15 years ago. And knowing that some children would not experience that heartwarming moment is something that we want to change. In giving them a present, we also know that we can give a greater gift — the gift of joy. By contributing to CUPS Child Development Centre through Red Express, we fulfill the wish of kids who dream of a shiny new toy for Christmas. We partner with Castle Toys to purchase these toys for CUPS and we feel that the warmth that comes from giving and receiving is the biggest gift imaginable. The gift is the feeling.

"Because a toy is always better than a card."

— Tyler Chisholm, Founder of Red Express / CEO of clearmotive Marketing Group

Proud Supporters

How it Works

It is hard to imagine that in this amazing country, there are children that won’t experience the joy of receiving a gift during the holidays. You can help to change that. Through Red Express, you can put a smile on a child’s face and share a special message with everyone you do business with. It’s an amazing way to give back and support our city's children (and receive a tax receipt).

1. The Giving

Red Express simply collects your donation and purchases toys for the CUPS Child Development Centre.

To donate, please click here. If you wish to redirect your corporate funds or pay by cheque, please email Emily Reinhart at CUPS directly.

2. The Receiving

The CUPS Child Development Centre provides Red Express with a list of the toys that it requires for the children in its programs. Red Express then purchases the toys and delivers them unwrapped to the CUPS Development Centre in Calgary, Alberta. The toys are given to the children as part of the holiday festivities.

3. The Feeling

Red Express offers three tiers of giving. Dependent on your tier, Tyler Chisholm will promote your company through his social media channels and robust email list. You are now helping the children at CUPS and letting your fans know too!