Red Express was founded with one simple goal. That goal is that every child should know the joy of receiving a beautifully wrapped gift on Christmas morning. And, knowing that some children would not experience that heartwarming moment is something that we want to change. In giving them a present, we also know that we can give a greater gift — the gift of joy. By contributing to CUPS One World Child Development Centre through Red Express, we fulfill the wish for kids who dream of a shiny new toy for Christmas. So, we partner with CUPS to purchase these toys and we feel that the warmth that comes from giving and receiving is the biggest gift imaginable. The gift is the feeling.

Every great gift comes with a great story.

So we're telling one...

Role models are important. And in a season that is supposed to be all about giving, caring, sharing and joy, we could not think of anybody better to inspire our mission than St. Nicholas. Whether you think of him as St. Nick, The Jolly OId Elf Himself or simply, Santa  —his lore and tradition makes everyone smile. So, we've chosen to carry on his noble tradition of bringing happiness to young and old. Embrace Santa Claus. We have.

And, as part of the initiative, ClearMotive will also be contributing $5 in 2018 for every like, share and repost of our Red Express story.



The fine tradition of giving inspired by St. Nick.

Follow the story on Instagram


"Because a toy is always better than a card."

— Tyler Chisholm, Founder of Red Express/CEO of ClearMotive Marketing Group


Proud Supporters

How it Works

It is hard to imagine that in this amazing country, there are children that don’t experience the joy of  receiving a gift during the holidays. You can help to change that. Through Red Express you can put a smile on a child’s face, and share a special message with everyone you do business with. It’s an amazing way to give back and support the children of our city (and receive a corporate tax receipt).


1. The Giving

Red Express simply redirects your traditional corporate holiday gift budget, and uses it to purchase toys for the CUPS One World Child Development Centre.


2. The Receiving

The CUPS One World Child Development Centre provides Red Express with a list of the toys that it requires for the children in their programs. Red Express then purchases the toys and delivers them unwrapped to the CUPS One World Development Centre in Calgary, Alberta. The toys are then given to the children as part of the holiday festivities.


3. The Feeling

Red Express will create an electronic newsletter including photos of the toys you purchased, that you can then email to your clients in place of a traditional holiday card or gift. So you are now helping the children at CUPS, and letting your clients know they have helped too.


Get Involved

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